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Widewail

Widewail

Content Strategy, SEO, SEM

About Widewail
Widewail’s Trust Marketing Platform combines automated review generation and AI-powered sentiment analysis to help businesses build and manage their online reputation. The platform integrates with various customer management systems to automate review collection via SMS, significantly increasing review volume and quality. It also includes human-driven review response services, ensuring personalized and SEO-optimized responses across major platforms like Google and Yelp. This approach enables businesses to maintain an authentic voice at scale, improve Google rankings, and attract more customers by leveraging customer feedback as a core marketing asset.

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"Dave from Fast Frigate played a pivotal role at Widewail from our company's earliest days. Before we gained widespread recognition in the reputation management vertical, and even before Google took notice, Dave was instrumental in laying the groundwork. His impact was swift and significant, as Widewail soon became a notable presence after he joined the team.

Dave brought a wealth of diverse experience to Widewail, applying his expertise to drive growth independently - a skill set he can leverage for any brand. Over the years, he was a driving force behind consistently doubling Widewail's year-over-year organic search traffic. Notably, he helped generate an impressive 15 million organic search impressions in 2024.

More recently, Dave led a six-person content team with a data-driven approach. As AI became more relevant, he proactively developed his skill set for identifying key AI use cases, creating custom tools to enhance content production without sacrificing quality. His early focus on AI also led to significant visibility in AI search results shortly after Bing's Copilot and Google's Gemini were integrated. Beyond the numbers, Dave's work ethic, resilience, and enthusiasm for his work were consistently impressive, making him a strong recommendation."

Jake Hughes, Director of Marketing
Widewail.com

AREAS OF FOCUS

Content Strategy

Identifying opportunities to attract and resonate with Widewail’s target audience by:

  • Developing guidance and assignments for internal copywriting resources to create blog and main site content.

  • Managing a content calendar to ensure targeted publishing momentum and consistent messaging.

  • Performing subject and keyword gap analysis to increase the potential for short-term gains in search visibility.

Search Engine Optimization (SEO)

Executing traditional and AI citation (GEO) search engine optimization work by:

  • Prioritizing both projects and individual tasks to ensure expedited progress and impactful results.

  • Delivering intuitive reporting to track results and advocate for spending resources on new opportunities.

Search Engine Marketing (SEM)

Enhancing Widewail’s online presence through targeted advertising by:

  • Developing and managing SEM campaigns across major platforms like Google Ads to reach potential customers effectively.

  • Optimizing ad copy and landing pages for better conversion rates and return on investment.

  • Conducting regular audits to ensure campaign efficiency and alignment with business objectives.

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