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CookReynolds LLC

Cook Reynolds

SEO, SEM, Link-Building, Content Strategy

About CookReynolds.ca
Cook Reynolds LLP is a law firm serving Southern Ontario, specializing in personal injury, long-term disability, employment law, and mediation services. With over 40 years of experience, their compassionate team guides clients through legal processes to achieve fair compensation for their injuries. Assisting clients in navigating complex legal matters, Bruce Cook, Renee Reynolds and their team ensure client rights are protected and their needs met during challenging times.

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"Since partnering with Fast Frigate, we've seen a significant improvement in our online visibility, particularly in ranking for highly competitive keywords like 'long term disability lawyer' and 'personal injury lawyer' in the Southern Ontario market. This has translated into more qualified leads and ultimately, more clients who need our help.

What impresses me most about Fast Frigate is their comprehensive approach to online marketing. They've addressed our technical SEO issues and developed a data-driven content strategy that creates valuable resources for people seeking information about personal injury, employment law, and long-term disability claims.

I also appreciate their expertise in choosing the best geotargets for our campaigns, effectively reaching clients in both Hamilton and St. Catharines. Overall, Fast Frigate has proven to be a valuable partner in helping us achieve our online marketing goals and grow our practice."

Bruce Cook, Principal Attorney
CookReynolds.ca 

AREAS OF FOCUS

Content Strategy

Helping to establish Cook Reynolds LLP as a leader in personal injury and disability law through:​

  • Collaborative Content Development: Partnering with Cook Reynolds' legal team to align blog posts, case studies, and whitepapers with both paid and organic keyword targets, ensuring content resonates with client needs and search engine algorithms.​

  • Identifying Content Opportunities: Researching and addressing gaps in competitor content to quickly enhance visibility in specific legal niches, such as long-term disability appeals or employment law disputes.

SEO Strategy

Optimizing and expanding their online visibility through:

  • Technical Optimization: Implementing proper formatting, schema markup, and site-speed enhancements to improve search engine rankings and user experience.​

  • Content Revitalization: Updating and optimizing existing content to reflect the firm's current services and successes, ensuring internal links distribute authority effectively across the site.​

Search Engine Marketing (SEM)

Enhancing Cook Reynolds LLP's online visibility and client acquisition:​

  • Targeted Pay-Per-Click (PPC) Campaigns: Developing and managing PPC advertising strategies on platforms like Google Ads to attract potential clients actively seeking legal services, optimizing ad spend for maximum return on investment. ​

  • Landing Page Optimization: Creating and refining landing pages tailored to specific legal services, ensuring high relevance and engagement to improve conversion rates from ad clicks. ​

  • Performance Analysis and Adjustment: Regularly monitoring key metrics such as click-through  and conversion rates, making data-driven adjustments to campaigns to enhance effectiveness and achieve desired outcomes. 

Link Building

Strengthening Cook Reynolds LLP's domain authority and search engine rankings:​

  • Legal Directory Inclusions: Securing listings in reputable legal directories like Avvo and FindLaw to obtain authoritative backlinks and increase online visibility. 

  • Local Community Engagement: Participating in local events and sponsoring community initiatives to garner mentions and backlinks from local news outlets and community websites, enhancing local SEO efforts. 

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