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Syntheum AI

Content Strategy, SEO, Branding and Social Media Management

About Syntheum.ai
Syntheum AI simplifies merchandising workflows using agentic AI to power their visual merchandising UI, designed to streamline operations on platforms like Salesforce Commerce Cloud. Their platform-agnostic technology integrates into any e-commerce system, promising implementation in days, not months, and arms merchants with tools like Auto-Ranker and KPI Bias Optimizer. By focusing on human-centric solutions, Syntheum enhances ecommerce with actionable and data-driven insights.

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"Since engaging with the team at Fast Frigate in early 2024, they have helped us gain and keep momentum in terms of our content strategy and LinkedIn activity.

Our site now ranks competitively for many of our targeted terms, we're being featured in AI summaries, and the team  provide new key phrases and subjects to target via our content strategy, every week when they join our marketing meetings.

In addition to team meetings, we especially like Fast Frigate's willingness to be part of our Slack environment and use Syntheum.ai branded emails for communication. They don't feel (or behave like) an external vendor, are always available, and this makes all the difference."

Vinod Kumar, CEO
Syntheum AI

AREAS OF FOCUS

Content Strategy

Identifying opportunities to attract and resonate with Syntheum’s audience via:

  • Guidance and assignments for internal copywriting resources to create blog and main site content.

  • Management of a content calendar to ensure targeted publishing momentum.

  • Subject and keyword gap analysis to increase the potential for short term gains.

SEO

Hands-on traditional and AI citation Search Engine Optimization work, including:

  • Prioritization of both projects and individual tasks to ensure expedited progress.

  • Intuitive reporting to track results and evangelize spending resources on new opportunities.

Branding

Collaboration with Syntheum’s design and development teams to ensure:

  • Fast-loading design elements aligned with Google’s Core Web Values.

  • Customized ALT tags and image-related SEO best practices.

Social Media Management & Strategy

Management of Syntheum’s LinkedIn company profile which included:

  • Scheduled post authoring and publishing under the company entity.

  • Identifying relevant individuals and companies to interact with on a scheduled basis.

  • Tracking posts, likes, shares and other social transactions aligned with relationship-building goals.

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