Brand Creative Identity Trends for 2025
“What Do Now?”
How to ensure your visual brand is currently capitalizing on modern design trends.
If you have a small local business, your people, your products and services, and your brand identity all add up to what makes you special or unique. But, are you mindful of graphic design strategies that you can apply to campaigns, products, and marketing materials that will demonstrate a thoughtful approach, ensuring your brand is viewed as strong as possible?
There are always shifting trends in marketing graphic design. Knowing how to take advantage of them, and how they should seamlessly fold into your business will strengthen your brand recognition. Yes, you can adopt current trends and still be considered special and unique.
Chances are, if you follow design trends you will stand out and be considered as ahead of the curve.
So, what graphic design trends are important to know about in 2025?
MINIMALISM
LESS IS ALWAYS MORE
Simple, direct designs with fewer elements, but a clear, bold focus on featured content will allow the most important information to be seen by viewers. Using bold typefaces and exciting color palettes is smart to achieve this. Subtle, expressive elements to inspire engagement through dynamic visuals is also helpful.
BOLD TYPOGRAPHY
GIVE ME ATTENTION!
You are clamoring for attention. Let smart, bold typefaces do the work. Oversized letters, quirky typefaces, or clever text layouts are what creates greater visibility for your campaigns. Always start with bold type for headlines in order to make a strong, convincing statement.
HAND-DRAWN DOODLES
Warm, illustrated graphics with human relativity prompt engagement
Any design element that is based on a hand-crafted human style brings a sense of warmth and relatability. You can adopt these free-flowing elements on a specific campaign to enhance the friendly, approachable image.
ANIMATED DESIGN & VIDEO
Engagement and immersion will always promote brand recognition. Animated graphics and motion video elements are tried and true when it comes to engaging viewers.. Applying the established simple, bold, & human-crafted styles to dynamic, moving content will certainly demand attention.
At the end of the day, your business and your brand has an identity to effectively promote. Knowing what approach to take with your marketing graphic design, and how it can inspire potential customers, ultimately gives you an edge.
Resting on the same principles - relying on templates that have been recycled for months, never exploring interesting ways to represent your business identity, and showing your current prospective customers the same visual style as always - will not create a marketing advantage.
The trends for marketing graphic design should be embraced and explored for every small business. Don’t be intimidated by new concepts if they are able to be folded into your marketing strategy in a smart way to maintain your brand relevance.